So here is how things are: we’ve been confined to our homes for a few weeks now, the hashtag #keepsafe is everywhere and we watch various videos on how to thrive on our new lifestyles (teleworking, e-learning, e-aperitifs, home exercise). Even my parents have gotten into it and they are now permanently on WhatsApp, Skype, Internet and videoconferencing! What was once occasional it has now become their daily life. In the end, we could almost talk about e-confinement;the quarantine is digital after all!
Digital, the antidote to the crisis
By looking into the services available, I realized that many (small) retailers have made the big leap towards digital channels. The small producers, who meet every Thursday at the local village market have set up a website to manage online orders (meat, vegetables, cheese, bread). As a result, sales have gone up from 50 to 180 baskets. Local farmers and seed growers have also gone digital. Now I am able to order seeds for my lawn, grow a vegetable garden, work on my planters (I could write a whole new blog about it, but that’s not the point here). Both my local wine cellar owner and my friend Bastien, owner of an appetizers store (Aperostor), have launched online ordering sites. They are the big winners behind the new trend of socializing with friends over a drink and a snack via digital platforms.
All the previous examples show clearly how those who choose to go digital and convert this period of risk into an opportunity will be the big winners at the end of it. They offer a new customer experience, by adding a complementary channel to their existing traditional sales one which at the moment is restricted. One could say that they have put in place a business continuity plan thanks to these new digital sales techniques.
We are all witnesses of the significant impact of digital practices in our lives. Where we thought that there were barriers or resistance to the adoption of digital, this unprecedented period proves quite the opposite. The post-Covid-19 era may well be the period of digital adoption acceleration.
Preparing for the “post-pandemic”, with digital journeys
In fact, with several clients, we are already set for the “post-pandemic” period, by setting up digital journeys. Tomorrow and the day after tomorrow as consumers, we will have even higher expectations of digital distribution channels. There is a bread of topics to choose from: pick your insurance for home, apply for consumer credit or a loan (important topics during and after the crisis), have access to an online advisor to renegotiate your mortgage or make an early repayment, make an online claim… I expect my bank to adopt the policy of a neo-bank and my insurer that of a neo-insurer (fintech banks and insuretech insurance).
At VERMEG, we have a complete offer to help you take the plunge and set up these new digital paths. We have a range of ready-to-use business components and paths associated with Palmyra, our low-code platform with high added value for finance.
These paths are accelerators in the implementation of your digital strategy, and they allow you to combine operational efficiency, customer experience, and to break silos within your organisation.
Preparing to rebound today means seizing these new opportunities and meeting the even higher upcoming expectations of consumers and clients. These paths will enable you to face the increase in sales productivity thanks to facilitated customer engagement; operational efficiency and better collaboration of services and therefore controlled cost management; a unique digital experience that is beneficial for the brand and its customers.
If you are ready to rebound contact us at email@example.com.
HEAD OF DIGITAL CONSULTING- CONTINENTAL EUROPE